Oxana Koroleva founder of the designer dress rental project in the Netherlands myBENEFICE

Welcome! My name is Oxana.

The idea of starting a business for renting evening dresses came to me after several personal experiences. Like many others, I often faced the "nothing to wear" problem before important events. Buying a new dress every time seemed irrational and costly. I realized that this is not only a financial issue but also an environmental one. We live in an era of mass consumption, where fast fashion significantly harms our planet.

As an environmental engineer by profession, I am well aware of the fashion industry's impact on the environment. My professional activities have always been aimed at finding solutions that can reduce harmful impacts on our planet. In my personal life, I am a wife and mother of three wonderful children, which inspires me even more to care for the future of our planet for them.

One of the main principles of my business is the belief in the uniqueness of every girl."

We strive to provide designer dresses that highlight the individuality and style of our clients, regardless of their age, body shape, or personal preferences. Every dress in our collection is carefully selected to meet high standards of quality and fashion.

Sustainable development is a key value of our business."

We understand that the fashion industry is one of the largest polluters of the environment and aim to reduce our contribution to this. Renting dresses is an excellent alternative to buying new outfits for every event. It is not only economically beneficial for our clients but also significantly reduces the amount of textile waste.

Dresses that are worn only once often end up being unnecessary, although they were created to be worn."

By renting a dress, you reduce the need for new materials and lower production levels, which in turn decreases water, energy, and other resource consumption. Renting allows the same item to be used multiple times. We encourage our clients to think about their purchases and prefer more sustainable and eco-friendly solutions.

Our mission is to help every girl feel special and confident while contributing to the protection of our planet."

We believe that small steps can lead to significant changes, and our evening dress rental business is a step in the right direction. We invite you to become part of our community, where fashion and ecology come together to create stylish and sustainable solutions.

Together, we can make every evening in your new dress special, and our world a little better."

Thank you for your attention, and I hope you will join our evening dress rental project!